The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop - Fratelli Prada (English: Prada Brothers) - in Milan, Italy.Initially, the shop sold leather goods and imported English steamer trunks and handbags.
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Prada, Calvin Klein and Gucci cast new models to walk exclusively in and usually open their runway shows. An exclusive or opening spot in a Prada show is considered 3rd-tier and a consolation for top New York models. It is far from being the most coveted bookings in the modeling world, according to a survey by Elite Men, Wilhelmina, Storm Models and Boss Models. In addition, the company never pays on time, and always negotiate for cheaper rates.
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Prada is the main buyer from the Turkish leather factory DESA, which was found guilty by the Turkish Supreme Court of illegally dismissing workers who joined a union. The Clean Clothes Campaign, a labor rights organization based in Europe, has called on Prada to ensure that freedom of association is respected at the factory.